For over 22 years the Wild Bean Café has become a leader in the “On-the-Go” takeaway coffee concept. Wild Bean is where drivers go to get refreshed, refuelled and ready to hit the road again. In an exciting transition, Wild Bean Café has launched a new, modern store concept seeking to tap into ever-evolving consumer demands for trendy and sophisticated convenience coffee and grab-and-go foods. Through our long-standing relationship with BP, we have been able to support the growth of Wild Bean Café by sourcing the highest-quality coffee beans and beverage support items , enhancing the customer experience to the highest level.
Wild Bean Café stores in South Africa aims to deliver more aromatic coffee, a diverse menu and a more immersive experience for customers. The first change to strike customers will be the more appealing look and feel of each store, echoing a modern café experience. Because there’s no “one size fits all” among South Africans, three basic interior designs have been created, with a flexibility to tailor each store to the different needs of customers. Some of the stores will be bigger and offer comfortable seating while others will be smaller, with an emphasis on take-away service.